{"product_id":"alex","title":"ALEX - MAXI DRESS","description":"\u003ch4 data-start=\"139\" data-end=\"174\"\u003e\u003cstrong data-start=\"139\" data-end=\"172\"\u003eDiscover The Effortless Charm\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"176\" data-end=\"445\"\u003eElevate your wardrobe with Alex – the standout maxi dress that merges elegance with ease. With its eye-catching pattern, flowy silhouette, and breezy fit, Alex is the perfect choice for sunny getaways, casual outings, or relaxed days where comfort meets timeless style.\u003c\/p\u003e\n\u003cp data-start=\"176\" data-end=\"445\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0848\/9055\/0537\/files\/C6147-Lisette-white_1_81bb91a0-dfee-49ce-af57-f6bc8e208c74.png?v=1767784968\" alt=\"\" width=\"467\" height=\"701\"\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"701\" data-end=\"726\"\u003e\u003cstrong data-start=\"701\" data-end=\"726\"\u003eWhy You'll Love Alex?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"728\" data-end=\"830\"\u003e\u003cstrong data-start=\"728\" data-end=\"749\"\u003e✔ Breezy Comfort:\u003c\/strong\u003e The soft, lightweight fabric keeps you cool and comfortable from day to night.\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"958\"\u003e\u003cstrong data-start=\"832\" data-end=\"854\"\u003e✔ Elegant Pattern:\u003c\/strong\u003e Featuring a striking ivory floral design on rich blue, Alex makes a bold yet sophisticated statement.\u003c\/p\u003e\n\u003cp data-start=\"960\" data-end=\"1073\"\u003e\u003cstrong data-start=\"960\" data-end=\"978\"\u003e✔ Relaxed Fit:\u003c\/strong\u003e The loose, full-length cut creates a flattering drape that suits all body types beautifully.\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1183\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1100\"\u003e✔ Effortless Styling:\u003c\/strong\u003e Just add sandals or wedges – this dress is made for easy, throw-on-and-go moments.\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1183\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1185\" data-end=\"1467\"\u003e\u003cstrong data-start=\"1185\" data-end=\"1217\"\u003eS P E C I F I C A T I O N S:\u003cbr\u003e\u003c\/strong\u003e\u003cbr data-start=\"1217\" data-end=\"1220\"\u003e\u003cstrong data-start=\"1283\" data-end=\"1293\"\u003eStyle:\u003c\/strong\u003e Long printed maxi dress with boho-inspired details\u003cbr data-start=\"1344\" data-end=\"1347\"\u003e\u003cstrong data-start=\"1347\" data-end=\"1365\"\u003eSleeve Length:\u003c\/strong\u003e Three-quarter sleeves for added coverage and style\u003cbr data-start=\"1416\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1419\" data-end=\"1427\"\u003eFit:\u003c\/strong\u003e Loose and flowing for relaxed comfort\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1469\" data-end=\"1557\" style=\"text-align: center;\"\u003eDon’t miss out! – Shop \u003cstrong data-start=\"1492\" data-end=\"1506\"\u003eTODAY ONLY\u003c\/strong\u003e with our \u003cstrong data-start=\"1516\" data-end=\"1538\"\u003eexclusive discount\u003c\/strong\u003e while stocks last.\u003c\/p\u003e","brand":"Novaire London","offers":[{"title":"Snow White \/ XS (8-10)","offer_id":57390946582859,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Snow White \/ S (10-12)","offer_id":57390946615627,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Snow White \/ M (12-14)","offer_id":57390946648395,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Snow White \/ L (14-16)","offer_id":57390946681163,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Snow White \/ XL (16-18)","offer_id":57390946713931,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Carbon Black \/ XS (8-10)","offer_id":57390946746699,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Carbon Black \/ S (10-12)","offer_id":57390946779467,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Carbon Black \/ M (12-14)","offer_id":57390946812235,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Carbon Black \/ L (14-16)","offer_id":57390946845003,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Carbon Black \/ XL (16-18)","offer_id":57390946877771,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XS (8-10)","offer_id":57390946910539,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ S (10-12)","offer_id":57390946943307,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ M (12-14)","offer_id":57390946976075,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ L (14-16)","offer_id":57390947008843,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XL (16-18)","offer_id":57390947041611,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Apple Green \/ XS (8-10)","offer_id":57390947074379,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Apple Green \/ S (10-12)","offer_id":57390947107147,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Apple Green \/ M (12-14)","offer_id":57390947139915,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Apple Green \/ L (14-16)","offer_id":57390947172683,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Apple Green \/ XL (16-18)","offer_id":57390947205451,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Emerald Green \/ XS (8-10)","offer_id":57390947238219,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Emerald Green \/ S (10-12)","offer_id":57390947270987,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Emerald Green \/ M (12-14)","offer_id":57390947303755,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Emerald Green \/ L (14-16)","offer_id":57390947336523,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"Emerald Green \/ XL (16-18)","offer_id":57390947369291,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/6694\/2283\/files\/C6147-Lisette-white_1_81bb91a0-dfee-49ce-af57-f6bc8e208c74.png?v=1779301324","url":"https:\/\/www.novaire-london.com\/products\/alex","provider":"Novaire London","version":"1.0","type":"link"}